Thebe Magugu clothing brand promotes the South African “Lobola” culture through a new collection.
Thebe worked with top South African stars to promote the work created as seen in photos shared on social media.
Boity, Anele Mdoda, Priddy Ugly, Ama Qamata and many others were part of the campaign.
Taking to social media, Boity expressed gratitude for being part of the campaign.
“I’m so honored to be a part of 18 of South Africa’s most iconic women and men who front the 3rd instalment of Thebe Magugu’s iconic Heritage Capsule and is now available for pre-order on www.thebemagugu.com.”
“This instalment explores “Lobola”, which is a centuries old negotiation process in anticipation for eventual marriage, where the family of the groom approaches the family of the bride with an offer – traditionally cattle, contemporarily money – in exchange for the bride herself. This is meant to be symbolic rather than ownership, and the exact margins of this practice change from culture to culture.”
“Fronting this campaign is 18 South African leaders, each of whom have spearheaded their respective fields with their talents, skills and minds – whether its in law, film, literature, business, sports, culinary arts or art.“
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